Service
Dashboards and data
I build dashboards that bring your database, spreadsheets, CRM and ads into one place, update on their own and warn you when a number drifts from normal. I started my career in data and BI, with dashboards and forecasting models.
Who it is for
Companies that decide by looking at hand-copied spreadsheets, numbers that do not match between tools and reports that arrive late. It fits managers, sales and marketing teams who need a reliable number without asking someone to put it together.
Problems it solves
- A report assembled by hand every week that is already out of date when it is done.
- The CRM says one number, the ads say another and the spreadsheet says a third.
- A forecast that gives a bigger number than the real one because the average is calculated wrong.
- A dashboard that shows only part of the data because the database cuts the query without warning.
- A contact that exists in both systems and is not recognized as the same person.
What I deliver
- A web dashboard with the numbers your operation follows, on a single screen.
- Connection to the sources: database, spreadsheets, CRM and ad platforms.
- Automatic updates, with nobody copying and pasting.
- An alert when a number drifts from normal, on WhatsApp, email or the team's chat.
- A written definition of each metric (what goes in, what stays out, how it is calculated), so everyone reads the same number.
- Checking the dashboard's numbers against the source before handing over.
How it works
Diagnosis
One conversation to learn which decisions the dashboard must support and where the data comes from today. No cost, no commitment.
Metric definitions
I write down with you what each number means before designing any screen.
Building in weekly deliveries, checking each number against the source.
Alerts and follow-up
I turn on the warnings and adjust the thresholds with real use.
Typical timeline
The proposal gives the timeline for each part, and deliveries are weekly. A first dashboard with the main sources is usually the first part agreed.
Frequently asked questions
Which data sources can the dashboard combine?
Databases, spreadsheets, CRMs, ad platforms and anything else with an API or an export. Before promising anything, I check how each source delivers its data and whether it arrives complete.
How does the dashboard warn that something is wrong?
Together we define what is normal for each number and the threshold at which a warning is worth sending. When a number crosses it, the dashboard messages whoever needs to act, with the data that caused the alert. The thresholds are tuned in the first weeks, with real use.
Do you have experience with data?
Yes. I started in marketing and data analysis, with dashboards, databases and forecasting models, and only then moved into software engineering. That is why I start from the decision the number has to support, not from the chart.
How much does it cost and how long does it take?
It depends on how many sources and metrics are involved. After the diagnosis, which is free, I send a written proposal with the timeline and price of each part, and deliveries are weekly.
Let's talk?
The diagnosis is a conversation, free and with no commitment. You leave with the list of processes that eat the most hours of your team.
Talk on WhatsAppOther services
Want this running in your operation?
Tell me in one sentence. I reply with what can be done, how long it takes and what it costs.
Tell me the problem